Wednesday, April 11, 2007

If You Love Your Pet, You're Gonna Be SO Pissed Off...

Ok.

Most of you who own pets have no doubt heard about the gigantic Menu Foods recall. (An added note: In case you're not sure, the lists of dog food and cat food that have been recalled can be found here.)

You know, the one where they put rat poison in your dog and cat food, and caused a 30% increase in feline kidney failure among their customers' pets?

Yeah.

It's way worse than that.


Menu Foods knew the pet food was contaminated for THREE WEEKS before initiating the recall. Think about it. For three weeks, they were knowingly poisoning your pet.

But wait. It's worse than that.


Want to know WHY they waited three weeks before initiating the recall?

Because their executives wanted to sell off their stock, quietly, at its pre-recall high price, BEFORE initiating the recall, so that their stock values wouldn't drop.


They CLAIMED that their reasoning was...

...Well, wait, I'll just let you read their version:

The company's chief executive and president said Menu Foods delayed announcing the recall until it could confirm that the animals had eaten its product before dying. Two earlier complaints from consumers whose cats had died involved animals that lived outside or had access to a garage, which left open the possibility they had been poisoned by something other than contaminated food, he said.

Read that again, real close.

They waited until they knew for sure that your pets had eaten the tainted food before they recalled it.


...Because they were afraid their stock prices would drop, and they wanted to unload first. Like Mark Wiens, CFO of Menu Foods, who sold over half his shares before initiating the recall.

Note the time frame. Three weeks.


They sold their stock, then waited what they thought was just long enough that no-one would notice, then initiated the recall, so that when their stock prices fell like a rock, they would be safe from investment hell.

I would at this point like to direct your attention to the following method of navigating Menu Foods' phone system, so that you can express your dissatisfaction with the executives of your choice first-hand.

1) To reach Paul Henderson, President & CEO of Menu Foods GenPar Limited, call (905) 826-3870
2) Press 0 when the recording picks up.
3) Leave a short message
4) Press #.
5) Press # again when prompted.
6) Then press # to use the directory.
7) Type in "henderson" with the alphanumeric pad.
8) Press #.
9) You are then taken straight to the man.

This method works after hours. Results may vary during the day. You can use this method to reach the other executives, like:

Robert W. Luba, Chairman of the Board of Trustees & Administration Board (rluba@menufoods.com) "luba"

Mark A. Wiens, Chief Financial Officer, Executive Vice President, Secretary of Administrator (mwiens@menufoods.com) "wiens"

Randall C. Copeland, Executive Vice President of Sales and Marketing of Administrator (rcopeland@menufoods.com) "copeland"

William F. Grant, Executive Vice President - Corporate Purchasing & Logistics of Administrator (grant@menufoods.com) "grant"

Christopher J. Mifflin, Executive Vice President - Operations of Administrator (cmifflin@menufoods.com) "mifflin"

Richard G. Shields, Executive Vice President - Technical Services of Administrator (rshields@menufoods.com) "shields"

Serge Darkazanli, President and Chief Executive Officer (sdarkazanli@menufoods.com, adoremus@menufoods.com) "darkazanli"

Address:
Menu Foods Income Fund

8 Falconer Drive

Streetsville, ON

Canada L5N 1B1

Fax: 905.826.4995

Please, feel absolutely free to call, email, write, and generally pester to your hearts' content. These guys deserve everything they've got coming to them.