...because they're getting ready to put them on TV, too.
Oh, I'm sorry, did you think I wasn't serious?
Think again.
The first interactive pop-up TV features range from a caller ID screen that shows who is calling - in a window that appears on the TV screen - to interactive car ads that ask viewers to click their remotes if they would like to find a local dealer.That's right, in the very near future, you may be watching CSI, and see a Coke onscreen, when suddenly a huge window erupts from nowhere blaring "Order Coke now!! Click "Select on your remote to have Coke shipped direct to your door!!" (Because not only are advertisments annoying and intrusive, they're often grammatically incorrect, as well.)
See, the problem with this is that
For now, the new pop-up features are subtle and voluntary for viewers holding the remote control.However, since the advertising companies think this kind of irritating claptrap is
more interactive and, they argue, helpful for TV viewers and clients,rest assured that
new forms of interactive TV advertising are likely to emerge and take off as marketers devote more money to reach consumers who have an increasing array of media choices competing for their disposable time and attention.Which means that you are likely to be barraged by ads constantly despite consumer polls reporting that consumers
saw it as almost a nuisance,and
it was not well-received,whenever people tried it.
Here's a clue, fuckheads: we don't even like the regular commercial breaks on TV. We accept them in exchange for free TV, but when you're paying for TV, like, say, cable or DirecTV, they're already harder to swallow. Annoying ass shit that pops up DURING the show you want to watch removes any urge you may have had to watch the show.
This is a technology that will sell a ton of DVDs, in my opinion. People will wait a season of TV out, and buy the DVD box set to avoid these ads.
But now that the idea's been tried, despite the fact that NO-ONE LIKES IT AND EVERYONE SAYS IT SUCKS, it will become the new standard, because the TV networks aren't any more connected to what their customers want than are the movie and music studios.
